So how do ewe attract customers? Usually, when asked why your customers shop with you, you says it’s because of your features or price. PART ONE: WORLD THAT DOESN’T START WITH WHY Chances are, you’re selling a product that someone else is selling, with similar features, at a similar price. For those who have an open mind for new ideas, who seek to create long-lasting success and who believe that your success requires the aid of others, I offer you a challenge. Those who truly lead are able to create a following of people who act not because they were swayed, but because they were inspired. Those who are able to inspire give people a sense of purpose or belonging that has little to do with any external incentive or benefit to be gained. The more organisations and people who learn to also start with WHY, the more people there will be who wake up feeling fulfilled by the work they do. Start With Why is about a naturally occurring pattern, a way of thinking, acting and communicating that gives some leaders the ability to inspire those around them. START WITH WHY BY SIMON SINEK | BOOK SUMMARY There are leaders and there are those who lead.
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